SANTA MONICA, CALIFORNIA (Nov. 26, 2024) – Spark & Sway Promotes Francisco X. Rivera to Chief Content Officer and EVP, Marketing, ushering in a Bold New Chapter for the Agency.
As Chief Content Officer and EVP, Marketing, Rivera will collaborate closely with founder Jonathan Lowe to continue to drive the agency’s success, shaping innovative marketing, influencer and content initiatives, as well as providing multicultural marketing expertise for its clients.
“Francisco’s expanded role reflects the incredible value he brings to Spark & Sway,” said Jonathan Lowe, founder and owner. “His deep connections in sports, music, entertainment and culture have already made a huge impact, and I’m thrilled to see him take on this new challenge. With Francisco playing a critical role in our influencer and multicultural marketing campaigns, the agency is poised for even greater opportunities.”
A trailblazer in sports broadcasting and marketing, Rivera began consulting for the Los Angeles Kings in 2019, where he spearheaded the team’s Latino outreach initiatives and led its international expansion efforts, including the Mexico City Jr. Kings program. His expertise has also been sought by the Los Angeles Clippers and other U.S. organizations focused on engaging the Latino market.
“Spark & Sway has been my home since day one, and I’m excited to take on this new role to further elevate the agency as a leader in the industry,” said Rivera. “I look forward to building on the work we’ve done together and driving even more meaningful connections for our clients.”
In addition to his expanded responsibilities at Spark & Sway, the Mexico City native will continue his accomplished sports broadcasting career, serving as a host and play-by-play announcer for Major League Soccer, the LA Kings, the LA Clippers, NFL on Fox as well as several international outlets.
About Spark & Sway
Founded in 2020, Spark & Sway is a full-service marketing agency delivering innovative marketing solutions, media buying, influencer partnerships and branded merchandise manufacturing. Since launching only four years ago, the agency has had the privilege of working with top organizations including the LA Kings, LA Dodgers, Big Ten Conference, LA Comic Con, Legends, Detroit Tigers, Crypto.com Arena, Spectrum Reach and Fossil Group, among many others. Led by industry veteran Jonathan Lowe, Spark & Sway helps brands ignite their creative vision and delivers world-class marketing solutions and branded merchandise. Learn more at sparkandsway.com.
Media Contact: Jonathan Lowe – jlowe@sparkandsway.com
