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Our Founder

LEADING WITH VISION

Spark & Sway’s Founder Jonathan Lowe is a marketing executive and innovator, with over 20 years of experience overseeing marketing, media buying, brand and business development, digital media, technology innovation, event production and merchandise development.

Lowe spent 18 years of his career with AEG, the world’s leader in sports and live entertainment, where he worked with the LA Kings (NHL), LA Galaxy (MLS), STAPLES Center, Dignity Health Sports Park (formerly StubHub Center), Celine Dion’s Las Vegas Residency, World Championship Boxing and music events with Beyoncé, KISS and Prince, and others. Lowe most recently served as Chief Marketing Officer for the LA Auto Show, prior to founding Spark and Sway.

As a digital marketing pioneer beginning in the early 2000’s, Lowe recognized the future of marketing and brand-building was online and via mobile. Lowe embarked on a number of ground-breaking firsts, with everything from Twitter, Pandora, Digital Broadcasting, Augmented Reality and Blockchain.

Lowe’s work has earned a Clio and other high-profile industry awards, along with many nation-wide speaking engagements, including two years at SXSW. His work has also received recognition from numerous national and international media outlets.

Lowe is currently an Adjunct Professor at the University of San Francisco’s Sport Management Masters Program and a member of the LA Kings Advisory Board.

Jonathan Lowe

Our Founder

LEADING WITH VISION

Spark & Sway’s Founder Jonathan Lowe is a marketing executive and innovator, with over 20 years of experience overseeing marketing, media buying, brand and business development, digital media, technology innovation, event production and merchandise development.

Lowe spent 18 years of his career with AEG, the world’s leader in sports and live entertainment, where he worked with the LA Kings (NHL), LA Galaxy (MLS), STAPLES Center, Dignity Health Sports Park (formerly StubHub Center), Celine Dion’s Las Vegas Residency, World Championship Boxing and music events with Beyoncé, KISS and Prince, and others. Lowe most recently served as Chief Marketing Officer for the LA Auto Show, prior to founding Spark and Sway.

As a digital marketing pioneer beginning in the early 2000’s, Lowe recognized the future of marketing and brand-building was online and via mobile. Lowe embarked on a number of ground-breaking firsts, with everything from Twitter, Pandora, Digital Broadcasting, Augmented Reality and Blockchain.

Lowe’s work has earned a Clio and other high-profile industry awards, along with many nation-wide speaking engagements, including two years at SXSW. His work has also received recognition from numerous national and international media outlets.

Lowe is currently an Adjunct Professor at the University of San Francisco’s Sport Management Masters Program and a member of the LA Kings Advisory Board.

Jonathan Lowe

Jonathan Lowe

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